Updated 2026 · AI-search ready
Your ad spend deserves better than guesswork.
You built the product. You earned the reviews. Then you watched ACoS climb and profit quietly slip away. We're the Amazon ads agency that stops the bleeding, $1.5M+ in ad spend managed, 250+ brands, ACoS cut by up to 76%. Flat pricing. No percentage of your spend. Ever.
Trusted to grow brands you already know
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The Techload is a top-rated Amazon PPC management agency serving brands on Amazon US, UK, and DE. We've managed $1.5M+ in ad spend across 250+ accounts, cutting ACoS by up to 76% and reducing TACoS by about 40% on average. Pricing is flat and public with no percentage of ad spend, every plan is month-to-month, and we manage all ad types with daily human bid management and Rufus-ready listings.
What is Amazon PPC management?
Amazon PPC management is the ongoing work of planning, launching, and optimizing pay-per-click campaigns inside Amazon Ads, across Sponsored Products, Sponsored Brands, and Sponsored Display, to grow sales while lowering ACoS (Advertising Cost of Sale). It covers keyword and ASIN targeting, daily bid and budget decisions, negative keyword mining, campaign structure, dayparting, and reporting. Done right, it doesn't just make ads efficient. It lifts your organic rank and pulls TACoS down, so your brand leans less on paid traffic every month.
If this sounds like you
You're not bad at PPC. The platform just changed the rules.
Every account we audit shows the same three leaks. None of them are your fault, but all of them are costing you money right now.
ACoS climbs, sales stall
Click costs rise every year. Without daily bid discipline tied to each product's break-even ACoS, those rising costs eat your margin one auction at a time, and you feel it before you can see it.
A fifth of your budget vanishes
Most accounts we open are quietly burning 20 to 30% of spend on search terms that click but never convert. Weekly negative keyword mining plugs that hole, and you keep the difference.
Competitors are on your shelf
If you're not defending your branded searches and conquesting competitor pages, someone else is, taking sales from shoppers who were literally looking for you.
Full coverage
Every placement Amazon offers. Managed with intent.
We don't cherry-pick the easy campaigns. As your Amazon sponsored ads manager, we run every ad type, and put your budget exactly where your buyers are looking.
- Sponsored Products
The workhorse of every Amazon PPC campaign. Keyword, ASIN, and auto targeting placed in search results and on product pages. - Sponsored Brands & Video
Headline banners and video that own top-of-search, build recall, and win new-to-brand customers. - Sponsored Display
Retarget shoppers who viewed but didn't buy, and conquest competitor pages where you win on price or reviews. - Amazon DSP + AMC
Programmatic reach and Amazon Marketing Cloud insights for brands ready to scale past the search page.
Full-service scope
Eight ways we grow your account. One dedicated human running them.
Every campaign is managed by a dedicated Amazon PPC campaign manager, a real person who knows your brand, supported by enterprise tooling, never replaced by it.
Sponsored Products that pull their weight
They drive most of your ad revenue, so we treat them like it, building exact, phrase, broad, auto, and ASIN campaigns in a tiered structure where every keyword earns its budget.
- Single-keyword campaigns for your proven winners
- Auto campaigns run as discovery engines, harvested weekly
- Placement modifiers tuned to where your category converts
Sponsored Brands & video that own the shelf
Headline placements, Store spotlights, and video ads that stop the scroll. We test creative and landing destinations to win the click and the new-to-brand sale.
- Headline and creative A/B testing
- Video ads in the placements competitors ignore
- Defensive branded campaigns that protect your listings
Sponsored Display, retargeting & DSP
We put your products on competitor pages, win back shoppers who almost bought, and, when you're ready, layer in Amazon DSP and AMC insights.
- Views and purchase remarketing audiences
- Competitor ASIN conquesting where you win
- Full-funnel expansion when bottom-of-funnel is maxed
Targeting built on real buyer data
Using Helium 10, Brand Analytics, and Search Query Performance, we target the searches your buyers actually complete, and cut the ones that only cost you.
- Volume, CPC, and competition-weighted selection
- Reverse-ASIN research on your top competitors
- Continuous harvesting from auto and broad campaigns
Bids that protect your margin
Managed at the keyword and ASIN level against each product's break-even ACoS, not a blanket target. Budget flows to what profits and away from what doesn't, daily.
- Break-even ACoS from your real margins, per ASIN
- Dayparting tuned to your peak conversion windows
- Prime Day, Black Friday & Q4 scaling planned early
We stop the money leaks
We mine search term reports weekly and build negatives from your actual wasted spend, not a generic list someone copy-pasted.
- Weekly search term reviews across every campaign
- Negative architecture that prevents cannibalization
- N-gram analysis to catch waste single terms hide
Ads and listings, working together
PPC buys the click; your listing earns the sale. As a full-service agency we align campaigns with listing optimization and A+ Content so traffic converts.
- Conversion feedback on every advertised ASIN
- Image, title, and price checks before we scale spend
- Coupons, deals & Subscribe & Save built into strategy
Reporting you'll actually understand
A live dashboard plus weekly and monthly reports on spend, sales, ACoS, TACoS, ROAS, CTR, conversion, and rank, with plain-English notes on every change and why we made it.
- Weekly reports with every optimization logged
- Monthly strategy call with your account manager
- ASIN-level profitability, not account-wide averages
Free tool · No email required
Know your number in ten seconds
Your break-even ACoS is the line between profit and loss on every ad sale. Move the sliders to find yours, then we'll manage every bid against it.
// Below your break-even you profit on every ad sale. Above it, during launches, spend buys ranking.
At $30 price and $18 cost you keep $12 margin. Ad sales stay profitable up to 40% ACoS.
Get bids managed against this →Proof, not promises
Real accounts. Real numbers. Real relief.
Every result below is a documented client engagement. These aren't the exception. This is what disciplined management looks like.
From bleeding margin to $200K/month
Challenge: a chaotic account at 73% ACoS eroding profit monthly. Solution: tiered restructure, negatives rebuilt from 12 months of data, bids re-anchored to per-ASIN break-even. Result: ACoS to 17.36%, revenue doubled.
Read the full story →
A 380% lift in conversions
Challenge: strong product, flat ad sales. Solution: Sponsored Products restructure paired with listing conversion fixes, then budget scaled into winners. Result: 313% ad sales growth, 380% more conversions.
Read the full story →
2.3× revenue in a single quarter
Challenge: a new brand needing rank fast without torching margin. Solution: launch-mode PPC with aggressive ranking targets, defended with branded campaigns, then shifted to profit mode. Result: £30K to £70K in 90 days.
Read the full story →In their words
Sellers sleep better after switching to us
Rated 4.9/5 on Clutch and 4.4/5 on Trustpilot. Here's what it feels like to finally hand PPC to a team that treats your account like their own.
The honest comparison
Why brands leave their agency for us
Most agencies charge more, show less, and hide behind dashboards. Here's the difference, laid out plainly.
| The Techload | Typical Amazon Agency | |
|---|---|---|
| Pricing | ✓ Flat fee from $499/mo. No % of ad spend | ✕ $2,500+ minimums plus 5-15% of spend |
| Risk | ✓ 15-day free trial, month-to-month | ✕ 3-6 month contracts before results |
| Speed | ✓ Free audit in 24 hours | ✕ Week-long discovery before anything moves |
| Scope | ✓ PPC + listing + A+ Content, one roof | ✕ Ads managed in isolation from your listing |
| Optimization | ✓ Daily human bid management on every target | ✕ Weekly rule-based automation passes |
| Reporting | ✓ Weekly, every change logged in plain English | ✕ Monthly exports of activity, not decisions |
| Ownership | ✓ You keep your account and all data, always | ✕ Campaigns trapped in agency accounts |
New for 2026 · AI-driven discovery
Built for how people shop now: with AI
Amazon Rufus, its generative AI assistant, now answers shoppers by pulling from listings, reviews, and A+ Content. As discovery shifts to AI, we make sure your brand is what it recommends. Most agencies haven't caught up to this yet.
AI answers, not ten blue links
Rufus and Amazon's COSMO model surface products by understanding intent. A shopper asks "best retainer cleaner for travel?" and Rufus answers directly. Your listing has to be readable by the model to be picked.
Rufus-ready structure
Clear structured bullets, robust A+ Content, strong review signals, and ad placements aligned to conversational intent, so your ASINs are what Rufus pulls into AI answers.
First-mover advantage
Over half of product searches already start on Amazon, and AI discovery grows every quarter. Structure for it now and you compound a lead while competitors optimize only the old way.
Transparent flat pricing
Public pricing. No percentage of your ad spend.
Percentage pricing punishes you for growing. We charge per ASIN, flat, so the more you scale, the better the deal gets. Every plan starts with a 15-day free trial.
- All ad types: SP, SB, Video, Display
- Dedicated PPC campaign manager
- Daily bid & budget optimization
- Weekly reports, every change logged
- Free 24-hour PPC audit included
- Everything in Starter, across your catalog
- Cross-ASIN budget allocation by profit
- Defensive brand & conquesting campaigns
- Prime Day, BFCM & Q4 event planning
- Monthly strategy call with your manager
- Everything in Growth, across your portfolio
- Senior Amazon PPC expert on your account
- Amazon DSP & AMC readiness and rollout
- Catalog-level TACoS strategy & rank targets
- Priority Slack / WhatsApp access
More than 15 ASINs, or something custom?
Large catalogs, multiple marketplaces, Vendor Central, aggressive launch calendars, or a spend level that needs its own plan. Tell us what you're working with and we'll build a flat quote around it, still no percentage of ad spend.
Free · Delivered in 24 hours
See exactly where your money is leaking
Upload your last 90 days of reports and we'll send back a line-by-line audit: wasted spend, missed keywords, bid gaps, and a clear plan to scale. No obligation, and the audit is yours to keep.
What you'll get back
- Exactly where you're wasting ad spend, line by line
- Specific strategies to scale your account profitably
- Your break-even ACoS and where bids sit against it
- A 90-day plan, whether or not you hire us
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Request your free audit
Takes 2 minutes. We reply within 24 hours.
How it works
Five steps from free audit to profitable scale
Free 24h audit
We review your account and 90 days of data, and show where spend is leaking.
Strategy & targets
Per-ASIN break-even ACoS and a campaign blueprint mapped to your margins.
Restructure
Campaigns rebuilt into a tiered structure without torching your ad history.
Optimize daily
Bids, budgets, negatives, and placements managed every single day.
Report & scale
Weekly reports, monthly calls, and budget scaled into proven winners.
Straight talk
We'll tell you honestly if we're not the right fit
We're a great fit if…
- You spend $1,000 to $100,000+/month on ads and want expert eyes on every dollar
- Your ACoS is stuck and in-house tweaks stopped working
- You're launching and need PPC to build rank without burning margin
- You want your week back for product, sourcing, and growth
- You expect transparency: weekly reports, logged changes, no black boxes
We're probably not, if…
- Your product isn't retail-ready yet. We'd fix that first with listing optimization
- You expect overnight results. Real maturity takes 60 to 90 days
- You want someone to just "set bids" with no strategy or reporting
Straight answers
Amazon PPC management, answered
What does an Amazon PPC manager do?
How much does Amazon PPC management cost?
How much does Amazon PPC advertising itself cost?
What is a good ACoS on Amazon?
What's the difference between ACoS and TACoS?
How long does Amazon PPC take to show results?
Do you work with Seller Central, Vendor Central, and KDP?
Will I still own my ad account and data?
Do you require long-term contracts?
What's included in the free audit?
15 days · zero risk · your account
Let's stop the leaks and start the growth
Get a free audit in 24 hours. We'll show you exactly where spend is slipping away and how to scale, then manage your PPC free for 15 days. If we don't earn it, you've lost nothing, and you keep the audit.