Scaling a Boutique Jewelry Brand on Amazon UK
š§µ The Story
When a UK-based handmade jewelry brand reached out, they were lost in the noise of Amazonās endless search results. Beautiful products, passionate founders; but low visibility, inconsistent sales, and no ad strategy. At just Ā£30K in monthly revenue, they knew their brand had more to give.
Thatās where we stepped in.
šÆ The Challenge
- Minimal campaign structure: Only one auto campaign running
- No audience segmentation or conversion funnel
- Low CTR on product images and under-optimized listing copy
- Lack of emotional storytelling in a highly visual category
š Our Strategy
1. Amazon Advertising Overhaul
- Launched a full-funnel PPC strategy: Sponsored Products, Brands & Display
- Introduced Dayparting, Negative Targeting, and Bid Optimization using Sellerboard
- Segmented campaigns by product line, seasonality & intent
- Built custom dashboards for profit tracking and keyword performance
2. Creative Revival
- Directed 3D renders with rich lighting to highlight gem texture
- Designed storytelling infographics to convey value & giftability
- Rewrote listings with high-converting, emotionally resonant copy
- Integrated color psychology and romance-language to evoke desire
š” The Results (Within 90 Days)
| š Metric | š„ Impact |
|---|---|
| Ā£30K ā Ā£70K in Revenue | 133% Growth in just 3 months |
| ROAS Improvement | From 1.6x ā 3.8x across ad types |
| CTR Boost | +75% on key campaigns |
| Repeat Purchase Rate | +28% liftābuyers started coming back |
ā¤ļø Client Words
āThe Techload didnāt just scale our brand; they transformed it. Every ad, image, and word felt like it understood who we were. This is the kind of partnership we dreamed of.ā
Takeaway
This wasnāt just ad optimizationāit was emotional branding, strategic advertising, and creative built to convert. Jewelry is bought with the heart. We made sure every click felt personal.
š Want results like this?
https://calendly.com/techload/icebreaker-call
