Are you an Amazon seller looking to elevate your product listings? If so, it’s time to unlock the power of Amazon A+ Content, also known as Enhanced Brand Content (EBC). This remarkable feature empowers brand registered sellers to enhance their product pages with captivating visuals, attention-grabbing videos, informative comparison charts, and detailed descriptions.
By utilizing the power of A+ Content, you can create a more engaging and informative shopping experience for your customers, ultimately driving increased sales and improving customer satisfaction.
In this blog, we will explore how Amazon A+ Content can help you distinguish your products, build your brand, and boost sales on the world’s largest online marketplace. Let’s explore and unlock the full potential of Amazon A+ Content together.
What Is Amazon A+ Content / Enhanced Brand Content?
Amazon A+ Content, also known as Enhanced Brand Content (EBC), is a feature that allows brand registered sellers to enhance their product detail pages with rich text and images. It is available for both sellers and vendors on Amazon, and it aims to improve the shopping experience for customers by providing them with more detailed information about products.
With the Amazon EBC feature, sellers can create more engaging and informative product pages, which can lead to increased sales and improved customer satisfaction. By providing additional information and visual content, sellers can effectively showcase the unique features and benefits of their products, making them stand out from the competition.
Who is eligible to utilize Enhanced Brand Content?
Amazon Enhanced Brand Content, now known as Amazon A+ Content, is a feature available to sellers on the Amazon platform. Any seller who is registered with Amazon’s Brand Registry program can use Enhanced Brand Content. The Brand Registry is a program designed to help sellers protect their registered trademarks and create a trusted shopping experience for customers.
Vendors selling directly to Amazon can also access EBC through Vendor Central. In addition, some categories on Amazon may have special requirements for EBC.
What is Included in Amazon A+ Content?
A+ Content/EBC allows sellers to include a variety of elements on their product detail pages, such as:
- Detailed product descriptions: This allows brands to provide additional information about their products, including features and benefits, which can help customers make informed purchasing decisions.
- High-quality images: Brands can showcase their products through high-resolution images that highlight key features and specifications.
- Comparison charts: This feature allows brands to compare their products with similar ones on the market, making it easier for customers to understand the unique selling points of each product.
- Videos: Brands can also include videos in their A+ Content/EBC, giving customers a more engaging and interactive shopping experience.
- Brand story: A+ Content allows brands to tell their brand story and share their values with customers, creating a stronger connection between the brand and the customer.
What are the benefits of using Amazon A+ Content?
There are several benefits to using Amazon A+ Content / EBC for your product listings. Some of the key benefits includes:
- Improved Product Detail Pages
With Amazon A+ Content, sellers can enhance their product detail pages by adding additional details, images, and formatted text. This allows sellers to provide more comprehensive information about their products, helping customers make informed purchase decisions.
- Increased Brand Visibility
A+ Content provides sellers with the opportunity to showcase their brand in a more engaging way. By incorporating brand logos, images, and unique product descriptions, sellers can create a branded shopping experience that helps differentiate their products from competitors. This can increase brand visibility and recognition among customers, leading to potential repeat purchases and customer loyalty.
- Enhanced Customer Trust
A+ Content/EBC can also help build trust with customers. When customers see detailed and visually appealing A+ Content, they are more likely to trust the seller and the product. By providing detailed and accurate information about the product, sellers can build trust with customers and increase the likelihood of sales. Additionally, by sharing brand stories and values through EBC, brands can further establish a connection with customers and infuse confidence in their products.
- Higher Conversion Rates
A+ Content has been proven to have a positive impact on conversion rates. With improved visual appeal, engagement, and product information, A+ Content can ultimately lead to higher conversion rates and increased sales for your products.
- Competitive Advantage
Not all sellers take advantage of A+ Content, so by using it, sellers can gain a competitive edge. By providing more detailed and visually appealing content, you can differentiate your products from competitors and stand out in the crowded marketplace.
What is the difference between Amazon A+ Content and Premium A+ Content?
Amazon A+ Content and Premium A+ Content, although similar, serve different purposes and offer unique features. Amazon A+ Content primarily enhances your product listings with additional images, videos, and product descriptions, delivering a rich media experience and detailed product information for your customers. This enriched content can lead to a higher conversion rate, more sales, and an increase in customer engagement.
Premium A+ Content also known as A++ Content is a step up from the standard A+ Content, offering additional features and customization options. With Premium A+, you can add interactive modules such as comparison tables, image hotspots, and creative layouts to your content. This can make your product detail page even more engaging for customers, potentially leading to higher conversion rates.
How to Add A+ Content / EBC on Amazon?
To create Amazon A+ Content for your product listings, you must first meet the eligibility criteria set by Amazon. This includes being a brand owner or having enrolled in the Amazon Brand Registry program.
Here are the following steps:
- Log in to your Seller Central account on Amazon.
- Go to the “Advertising” tab and select “A+ Content Manager.”
- Choose the product you want to create A+ Content for.
- Select a template from the available options (there are several layouts to choose from).
- Add your content, including images, videos, and text.
- Preview your A+ Content to make sure it looks how you want it to.
- Submit for approval from Amazon.
It can take 7-14 days to get approval for your content. You can monitor the status of your content on the A+ content manager.
Dos and Don’ts of Amazon Enhanced Brand Content Design
While A+ Content/EBC allows for creativity and customization, there are some important dos and don’ts to keep in mind when designing your content. By following these guidelines, you can optimize your A+ Content/EBC for maximum impact and engagement:
- Highlight the key features and benefits that set your products apart from the competition.
- Use visually appealing images, infographics, and videos to captivate your audience and enhance understanding.
- Use storytelling techniques to engage your customers and create an emotional connection with your brand.
- Use high-quality images and videos that accurately represent your product.
- Make sure your content provides precise and detailed explanations of your products, including specifications, dimensions, and instructions for use.
- Make your content optimized for mobile and desktop friendly.
- Avoid using low-quality images or videos that may negatively impact the overall look and appeal of your listing.
- Avoid using too much text or cluttered design that can be difficult for customers to read/understand.
- Avoid making claims about your product without supporting evidence.
- Do not include registered trademarks, copyrights, or symbols in your content, whether it belongs to you or a competitor.
- Avoid mentioning warranty and guarantee of the product.
By carefully considering these dos and don’ts, you can create compelling A+ Content that effectively showcases your brand, engages customers, and drives conversions.
How to create effective EBC or A+ Content?
A+ content or Amazon EBC is content that captures the attention of customers and effectively communicates the unique features and benefits of your product. To create effective EBC or A+ Content, you should follow these guidelines:
- Understand your target audience
Before creating EBC or A+ content, it’s important to understand who your target audience is and what they are looking for. This will help you tailor your content to their needs and preferences.
- Highlight unique features and benefits
Use EBC or A+ content to showcase the unique features and benefits of your products. This can include detailed product descriptions, comparison charts, and videos that demonstrate how your product solves a problem or meets a specific need.
- Use high-quality images and videos
Visual content is key to creating engaging EBC or A+ content. Use high-quality images and videos to showcase your products from different angles and in different use cases. This will help potential customers get a better understanding of what your product looks like and how it can be used.
- Tell a compelling brand story
Amazon EBC or A+ content is an opportunity to tell the story of your brand and create a connection with your customers. Use engaging copywriting to describe your brand’s mission, values, and the story behind your products. This can help build trust and credibility with potential buyers.
- Optimize for keywords
It’s important to optimize your EBC or A+ content for relevant keywords. Research the keywords that are relevant to your products and include them in your content. This will help improve your visibility in Amazon search results.
- Use Alt-Text
When creating your A+ Content/EBC, be sure to include alt-text in your images. This not only provides additional information for visually impaired customers, but it also helps with SEO and indexing on search engines like Google and Bing. Be sure to include relevant keywords in your alt-text descriptions for maximum effectiveness.
In summary, Amazon A+ Content / Enhanced Brand Content is a powerful asset for sellers and vendors to enhance their product listings on Amazon. It provides numerous benefits such as improved customer experience, enhanced brand visibility, and increased sales potential. Moreover, it enables sellers to effectively convey their unique brand story and product features in a visually appealing and concise manner.
By following the tips and best practices discussed in this article, you can create effective A+ Content/EBC that will help your products stand out in the competitive Amazon marketplace. So, don’t miss out on the opportunity to make your product listings more engaging and informative with Amazon A+ Content / EBC. Start incorporating this feature into your marketing strategy today and see the positive impact it can have on your sales.