Brand – Zuvo
Industry – Office Products
Location – USA
Timeline 2023 – ongoing
Store link: https://www.amazon.com/stores/Zuvo/page/E6B38AE4-D390-4664-A03A-A53A25EFBC92?ref_=ast_bln
Brand Overview
Zuvo, a UK-based company and online retailer, is popular among DIY enthusiasts and arts and crafts hobbyists for its top-quality adhesive products. When Zuvo partnered with The Techload, they were looking to strengthen their brand presence on Amazon, engage more effectively with customers, and ultimately increase sales.
With The Techload’s tailored Amazon marketing strategies, Zuvo saw impressive results. Their brand visibility improved significantly, leading to a 313% increase in Amazon ad sales and a 111% boost in conversion rates while reducing their advertising cost of sales (ACOS) by 22%.
The Challenges
Before partnering with The Techload, the company faced challenges in optimizing its product listings. They wanted to enhance their Amazon Brand Store to deliver a more engaging shopping experience. On top of that, they needed help leveraging video content and fine-tuning their advertising strategies to expand their reach and connect better with customers.
The Execution
To help the client reach their goals, The Techload focused on strategic Amazon listing optimisation and effective ad management. Only one month after the campaign rolled out, we saw a considerable increase in the following KPIs:
With more users clicking on ads and making purchases, the client’s ad sales skyrocketed by an impressive 312.5%.
The client was only running a single auto campaign for each product family, which restricted the amount of advertising data they could gather. This made it difficult to refine their strategies and achieve the desired results. With limited product images and minimal data, The Techload stepped in and performed a detailed Amazon account audit, reviewing everything from product listings and A+ content to the brand store and advertising campaigns.
The findings from the audit included:
- Product Listings: The listings were missing detailed, optimized descriptions and high-quality images, which likely impacted both click-through and conversion rates.
- A+ Content: The existing A+ content wasn’t being utilized effectively, missing a chance to showcase enhanced product information and create stronger visual appeal.
- Brand Store: The brand store needed improvement in layout, product organization, and overall design to deliver a more engaging and seamless shopping experience.
Based on these insights, we developed a strategic plan to optimize product listings, enhance A+ content, revamp the brand store, and diversify the advertising strategy. We then implemented the following steps:
- Product Images: Understanding the impact of high-quality visuals, we collaborated with the client to create a variety of new product images showcasing the items in use, highlighting key features, and providing context. These images were integrated into A+ content and product listings to create a more engaging experience.
- Product Listings Optimization: We improved the client’s product listings by adding relevant keywords, detailed descriptions, and newly created images. This not only increased the listings’ visibility in Amazon’s search results but also made them more appealing and informative for shoppers.
- A+ Content Creation: With the updated product images and optimized descriptions, we built high-quality A+ content for the listings, offering customers a richer view of the product, its features, and its benefits—ultimately enhancing the overall shopping experience.
- Brand Store Enhancement: We redesigned the brand store, focusing on a cleaner layout, better product organization, and enriching content that highlighted the brand’s story. This created a more immersive and enjoyable shopping experience that resonated with the target audience.
- Advertising Campaign Optimization: Despite the limited initial data, we dug deep into the performance of the existing auto campaign, identifying trends and opportunities for improvement to refine the advertising strategy and boost results.
We expanded the advertising strategy by launching manual campaigns with relevant keywords and closely monitored their performance, making adjustments as needed. This approach led to a noticeable improvement in the client’s key advertising metrics.
By implementing these strategies, we successfully tackled the client’s challenges, resulting in a stronger brand presence and significantly improved performance on Amazon.
The Impact:
