Brand – T Labs
Industry – Health & Wellness
Location – USA
Timeline 2024 – ongoing
Brand Overview
T Labs is a supplement brand headquartered in the United States known for its emphasis on ingredient transparency, high-quality formulations, and scientifically supported products. The brand was founded to address the lack of transparency in the supplement industry and offer a range of products free from proprietary blends, artificial sweeteners, food dyes, and unnecessary fillers.
The Challenges
Before partnering with The Techload, the brand faced significant advertising challenges in a market dominated by well-established competitors. Despite efforts to boost sales, they faced several challenges, including a low conversion rate, wasted ad spend, and missed opportunities with Sponsored Display ads. On top of that, their TACOS (Total Advertising Cost of Sales) fluctuated, hurting both their visibility and overall sales performance.
The primary goal of the brand was to increase sales from $100K to $300k in just 60 days. Additionally, they aimed to enhance the brand’s revenue, conversion rates and organic rankings, increase reviews, and keep TACOS below 25%. These targets were crucial for overcoming existing challenges and building sustainable growth in a competitive market.
The conversion rate was 18.5%, much lower than the niche average of 30%, indicating issues with pricing and review star ratings. Additionally, their Sponsored Brand ads were inefficient – consuming 30% of the ad budget but only contributing 16% to ad sales.
The Execution
To help the client reach their goals, The Techload focused on strategic Amazon listing optimisation and effective ad management.
- The Audit – To address these issues, we started with a thorough audit to uncover opportunities for improvement. The plan involved streamlining inventory management, refreshing listing images and descriptions, experimenting with different pricing strategies, and running A/B tests to see which creatives resonated best with customers.
- Budget Reallocation – The advertising budget was reallocated to focus on our top-performing products. In addition, we carried out in-depth keyword research to enhance ad performance and boost our organic rankings.
- Campaign Testing – We experimented with different types of Sponsored Brands & Display campaigns and decided to increase the budgets for the auto & broad match campaigns that showed the best ACOS (Advertising Cost of Sales).
- Creative Optimization – We added 3D rendered & lifestyle images to listings and utilized Premium A+ content to enhance product descriptions and promote other product offerings.
The Impact
- Our team successfully maintained a ACOS of 30% while boosting monthly sales to $200K and monthly Ad sales to $36K, representing an impressive 87.5% increase after partnering with The Techload.
- The Click-Through Rate (CTR) reached 0.51%, with an average Cost Per Click (CPC) of $2.44.
- Additionally, total sessions climbed to 837,444, showing a significant rise in customer interest and engagement.
